While Fiverr offers a platform to connect businesses with freelancers for social media management, the service comes with its own set of challenges. Freelancers can be unreliable, lacking accountability compared to a dedicated team that works under an established brand. Fiverr also lacks a streamlined process for executing social media strategies, relying solely on the freelancer's individual workflow, which can be inconsistent. There is no unified oversight or standardized quality checks, which can make it difficult for businesses to gauge what they are actually getting in return for their investment.
Moreover, vetting the freelancer's past work for authenticity can be cumbersome. Many freelancers use fake or misleading examples of their work to attract clients, promising complete solutions that they may not be capable of delivering. This makes it difficult to assess a freelancer’s true abilities and could lead to underwhelming results.

In terms of pricing, while freelancers may offer seemingly lower rates, these often do not include additional charges that may come later, unlike more transparent, all-inclusive pricing models. Lastly, when you contract with individual freelancers, you might find yourself burdened with the task of coordinating between multiple people for different aspects of your social media, making the process less efficient and potentially disrupting the cohesive brand image you aim to project.




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“Feedbird creates social media content that is better and more affordable than what we can produce in-house. Went from 6 hours per client to just the 15 minutes needed for review and approval. They do this at a price that's one-third of our in-house cost and the margins we derived from offering SMM to clients doubled because of Feedbird.”