How Forter scales creative impact with on-demand design power from talents

Our Strategy: High-Velocity Creative & Budget Allocation

Client A, a rapidly growing e-commerce brand, experienced significant volatility in their ad performance. While a few key ad creatives showed exceptional Purchase ROAS (up to 31.18), a large portion of their budget was being wasted on underperforming ads with low returns, making overall campaign scaling highly inefficient and unpredictable.

1. Ruthless Pruning:

We implemented a strict A/B/C testing framework to quickly identify and immediately pause any ad creative that failed to maintain a minimum profitable ROAS threshold (set at 3.0). This instantly reallocated budget from weak performers to proven winners.

2. Creative Replication:

We utilized the data from the highest-performing ads to deconstruct their core success elements (e.g., hook, offer, format). New creatives were developed specifically to replicate and test these variables across different audiences, ensuring the sustained discovery of new profitable winners.

3. Targeted Scaling:

We shifted the campaign's bidding strategy to focus entirely on Value Optimization, allowing the platform to aggressively bid on users likely to generate the highest return, ensuring that scaling the budget did not dilute the stellar performance of the top ad sets.